About Jennifer Rice

Jennifer Rice was born into the country club life but found her way to the rodeo world by the time she got to high school. She later married the love of her life, Rich, a cattle rancher. While raising their kids true to the western way of life, she instilled in them the values of hard work, dedication, and honesty.

She stayed true to herself and climbed the corporate ladder. Her beauty was deeply internal, and it shined brightly on everyone she met. Always lifting up and encouraging others, she embodied what it meant to be classy and timeless while still having the toughness and grit to accomplish anything she set out to do.